WHO WE ARE
At The Good Pour, we're not just in the business of wine and spirits — we're in the business of making a difference.
Imagine a retail experience that not only meets the needs of today’s consumers but also transforms the industry. We are revolutionizing the wine and spirits market by catering to the growing demand for premium, ethical and experiential shopping experiences, particularly among millennials and women.
To all who share our vision,
We're the team behind The Good Pour, and we're excited to share our story with you. Our dream has always been bold — to harness the power of the wine and spirits industry to do good. We envisioned a new way of selling that serves customers while also supporting and uplifting communities. Seeing many local liquor stores struggle to compete with large chains, we knew there was a need for change. We wanted to transform these stores into thriving community hubs where every purchase contributes to local and global causes.
"What if we could extend a lifeline to struggling independent retailers, unite our efforts, and create a powerhouse in the industry? Envision a future where we not only bolster countless businesses across the nation but also spearhead positive change within our communities. Together, we can revolutionize the wine and spirits industry, leveraging the strength of this $200 billion giant, and make every purchase a catalyst for good." – Ray Horal
This idea led us to develop a franchise model that turns traditional retail on its head by infusing it with technology and philanthropy. Our approach is simple but powerful: enhance the shopping experience with the latest technology, ensure a portion of every sale goes to charity, and support store owners with tools and strategies to succeed. This way, every transaction goes beyond commerce, helping to build a better world.
A NOTE FROM Our team
As you browse our site and learn more about our company, you'll see the careful planning and passion that drive every aspect of The Good Pour. From our innovative technology to our commitment to customer service and community support, every piece is designed to make a significant impact.
We invite you to join us in this journey. Whether you shop with us, open a franchise, or collaborate as a partner, you play a crucial role in our mission. Together, we're not just participants in the market—we're leaders shaping its future for the better.
When you invest in The Good Pour as a franchise partner, you gain a talented team that cares deeply about your business and your success. Our crew thrives on collaboration, creativity and creating an unrivaled experience, and we look forward to supporting you.
Ray & Giuliana Horal
To ensure everyone celebrates unselfishly. Whether it’s a gift for a friend or a donation for a stranger, our marketplace facilitates making others feel special.
OUR MISSION
OUR VISION
Harnessing the power of retail and channeling it into an altruistic force for good.
OUR PURPOSE
The Good Pour exists to lift others and celebrate the spirit of giving.
OUR APPROACH
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
WHY WE'RE DIFFERENT
WHY WE'RE DIFFERENT
Community Focus:
Our stores are designed to be welcoming community centers, with clean, organized, and aesthetically pleasing environments that attract more customers.
Philanthropy Integration:
Every purchase supports a charity chosen by the customer, making every transaction meaningful and impactful.
Modern Retail Experience:
We bring a vibrant, modern retail experience to independent liquor stores, revitalizing them with contemporary design and advanced technology.
Extensive Industry Expertise:
Our team has over 30 years of combined experience in the wine and spirits industry, with senior leadership roles at industry giants like Constellation Brands and Republic National Distributing.
JOIN THE GOOD POUR FAMILY
Are you ready to be part of a brand that’s transforming the wine and spirits industry while making a positive impact? Contact us today to learn more about this exciting franchise opportunity.
