To all who share our vision,

We're the team behind The Good Pour, and we're excited to share our story with you. Our dream has always been bold — to harness the power of the wine and spirits industry to do good. We envisioned a new way of selling that serves customers while also supporting and uplifting communities. Seeing many local liquor stores struggle to compete with large chains, we knew there was a need for change. We wanted to transform these stores into thriving community hubs where every purchase contributes to local and global causes.

"What if we could extend a lifeline to struggling independent retailers, unite our efforts, and create a powerhouse in the industry? Envision a future where we not only bolster countless businesses across the nation but also spearhead positive change within our communities. Together, we can revolutionize the wine and spirits industry, leveraging the strength of this $200 billion giant, and make every purchase a catalyst for good." – Ray Horal

This idea led us to develop a franchise model that turns traditional retail on its head by infusing it with technology and philanthropy. Our approach is simple but powerful: enhance the shopping experience with the latest technology, ensure a portion of every sale goes to charity, and support store owners with tools and strategies to succeed. This way, every transaction goes beyond commerce, helping to build a better world.