Transforming the Wine & Spirits Retail Experience
WELCOME TO THE GOOD POUR
Imagine a wine and spirits retail experience that not only meets the needs of today’s consumers but also transforms the industry. The Good Pour is revolutionizing the $200 billion wine and spirits market by catering to the growing demand for ethical, experiential and personalized shopping experiences, especially among millennials and women. Our innovative franchise model combines advanced technology, comprehensive support, and a strong community focus to empower independent retailers and win with today’s consumer.
The Good Pour is a wine and spirits marketplace infused with philanthropy. We are passionate about the customer experience and creating a space that is warm and welcoming to our guests.
Who we are
WHAT WE DO
Beyond a liquor store, The Good Pour is a wine and spirits marketplace that gives back to the customer’s charity on every purchase.
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We sell wine, spirits, beer and marketplace goods – we just do it differently than anywhere else. From a warm and inviting space to a vast variety of products, we have elevated the way people shop for wine and spirits.
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The moment a person walks into our marketplace, they're a guest in our house. Our team is trained to greet guests, provide exceptional experience and provide knowledge and expertise during their shopping experience.
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We give back to the charity of our guest's choice on every purchase. By creating proprietary software, we've changed the way people give at checkout.
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From small gatherings to lively celebrations, The Good Pour is a destination for professional events and innovative fundraisers.
Join a brand that’s transforming the wine and spirits industry while creating a community. Here’s why you’ll love being part of The Good Pour family:
WHY THE GOOD POUR
InDUSTRY eXPERTISE
With over 30 years of combined experience from leaders at Constellation Brands and Republic National Distributing, we know the ins and outs of the wine and spirits world. Our deep understanding of the intricate three-tier system is key to our success.
PHilanthropic retail experience
Every purchase at The Good Pour contributes to making the world a better place. Through our unique Good Pour app, customers can choose a charity to support with each purchase, ensuring that every transaction is meaningful and impactful.
PROVEN BUSINESS MODEL
Our easy-to-follow business model is designed to maximize your revenue and create an amazing experience for your guests.
PREMIER CUSTOMER EXPERIENCE
Our stores are welcoming and stylish, and our team provides personalized service that keeps customers coming back.
Available Markets
Bring some good to your community
The Good Pour Wine & Spirits Marketplace is growing rapidly, with available franchise opportunities across the United States.
Take advantage of this exciting opportunity to own a Good Pour franchise and become part of a brand that’s leading the way in the retail industry.
When people shop at The Good Pour, a portion of store profits goes to the charity of the guest’s choice. Our business model reaches conscious consumers.
Our groundbreaking difference
Whether you’re converting an existing retail store or eyeing a multi-unit agreement, see what it takes to be a franchise partner with The Good Pour.
Becoming a franchisee
We wanted to do things differently — to break with tradition while building a culture of community. Ready to be a part of our movement?
Shake up the wine & spirits industry
THE GOOD POUR ADVANTAGE
Award-Winning Brand
Recognized as a Top 100 Retailer by Beverage Dynamics, The Good Pour is celebrated for its excellence and innovation in the industry.
Unique Market Position
With a focus on premium products, curated marketplace offerings and a philanthropic mission, The Good Pour stands out from the competition.
Consumer Insights
We understand the critical market gaps and pain points that exist, and we have the tools and insights to address them effectively, giving our franchisees a significant competitive edge.
Awards & Recognitions
We are revolutionizing the wine and spirits market by catering to the growing demand for premium, ethical and experiential shopping experiences, particularly among millennials and women — and we’re getting noticed for it.
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Entrepreneur
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Beverage Dynamics
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GrowFL
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American Fundraising Professionals, Central Florida
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Shop! Design Awards
WHAT OUR FRANCHISEES AND INDUSTRY PARTNERS SAY
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WHAT OUR FRANCHISEES AND INDUSTRY PARTNERS SAY •
“After 16 years as an independent store, my business had flatlined. The Good Pour changed everything—not just in revenue and profitability, but in the type of customer I attract. Today, I’m serving a more affluent, predominantly female clientele—customers who spend more, shop more often, and buy beyond just liquor.
But it’s not just my customers who have changed—my employees have, too. Since converting to The Good Pour, I’ve attracted a higher caliber of applicants—people who are passionate about hospitality, retail, and service. The risk wasn’t in changing. The risk was in staying the same.”
Jigz Patel
Managing Partner,
The Good Pour Gainesville
“What first drew us to The Good Pour was the energy — the building itself caught our eye but the moment we stepped inside, we knew it was something special. The space feels like community. It feels like intention. And the people? They bring the brand to life in a way that’s unforgettable.
If you're thinking about becoming a franchise partner, our advice is simple: stay the course. It's a journey, there’s real time that goes into it, and real work—but it’s worth every step. Because when you're part of The Good Pour, you're part of something much bigger. We’re building more than just a business. We’re building a movement. One that’s meaningful, more human, and absolutely unforgettable.”
Joe & Amber Velasco
Franchise Partners
“I’ve spent more than 20 years in the hospitality industry, so I’m naturally drawn to businesses that create genuine connections with their customers. When I first experienced The Good Pour, I loved that it wasn’t just about selling wine and spirits… it was more than that. It was about creating a welcoming, curated experience built on giving back. As a person committed to seeing my community thrive, this business model resonated with me and my husband. The mix of quality products, a beautiful store design, and a community-focused mission made it feel like something truly special and different from a typical liquor store.
If you’re thinking about becoming a franchisee, make sure you connect with the mission as much as the business model. The Good Pour is about building relationships, not just transactions. If you’re passionate about creating an exceptional guest experience, being part of your community, and working with a brand that values both quality and heart, you’ll find this to be a very rewarding venture.”
Vassilis & Katerina Coumbaros
Managing Partner
The Good Pour Winter Park
“It was inspiring to learn about how your team identified a clear consumer opportunity and brought it to life via relentless focus on creating memorable experiences for your customers. This is the definition of premiumization. Cannot wait to see how your business grows as well as further strengthening our partnership.”
David Turo
Chief Commercial Officer,
Suntory Global Spirits
JOIN THE GOOD!
Secure your future with The Good Pour franchise opportunity!